Discovering and advocating for the human side of technology.
Studiomash brings a fast, effective and repeatable approach to innovation, helping you cut through complexity and imagine the future.
Approach
- Research
- North Star
- Prototyping
- Action Plan
Work
Running pilots at Nike’s first European technology lab
Designing the future of employee experience
Shaping the next generation of airport operations
Blue Ventures
Educating non-profits in design thinking and agile →
Bright Sky
Open innovation consortium for sustainable aviation →
Health Services
Mapping customer and employee journeys →
Design thinking studio with 10+ years of experience collaborating with corporates, startups and non profits. Specialized in human-centered design, facilitation, and strategic service design.
Amsterdam, Netherlands
LinkedIn
masha.parinova@gmail.com
CV_Masha_Parinova_2025.pdf