Studiomash—
Strategic Concepts


We help organizations imagine, test, and communicate future concepts, ensuring that great ideas don’t just stay on paper. 





What we do

Vision

Moonshots


Visionary narratives that align leadership around long-term, transformative horizons.

Strategy

Roofshots


De-risking the innovation path through design thinking and lean validation methodologies.
Experimentation

Labs


Design and build innovation environments where new ideas are tested in real contexts.





How we do it


    Altitude Framework


    Shifting between 30,000′ vision (why), 14,000′ strategy (what), and 3′ execution (how).



    Design Thinking


    Moving through the Double Diamond to expore, define, design, and deliver strategy in action.






    Who we do it with


    Moonshot

    KLM


    Designing the future of employee experience

    🔒

    Roofshot

    Schiphol


    Shaping the next-gen airport operations

    Labs

    Nike


    Running pilots at the first European tech lab

    Moonshot + Roofshot + Labs

    Bright Sky


    Orchestrating open innovation in MRO

    [coming soon]


    Some projects are strategic/confidential in nature, so detailed case studies are password-protected. If you’re interested in learning more, please get in touch.






    Helping organizations turn strategy into reality through design-led innovation. Specialized in human-centered design, facilitation, and strategic service design.

    Amsterdam, Netherlands
    LinkedIn
    masha.parinova@gmail.com
    CV_Masha_Parinova_2025.pdf