Designing for humans, leveraging technology, changing the business
Digital transformation is not just about technology, but fundamentally changing how companies work, think, and deliver value. How? Human-centered design is a good place to start. Studiomash organizes, energizes, strategizes and executes the design thinking process.
OBJECTIVEUnderstand the present context and challenges, oscillating between zooming in on user needs and zooming out to consider systemic implications.
- Conduct user research — ethnographic research, qualitative & quantitative studies
- Analyze systems & context — market analysis, trend forecasting, heuristic (UX) evaluation
-
Synthesize findings into actionable insights — personas, customer journeys, ecosystem maps
- Communicate insights effectively — storytelling, visual research reports
-
Personas — humanizes the data and keeps users at the center of decision-making
-
Journey map (‘as is’) — current experience (positive/negative moments), opportunities
- Research report – key insights (themes and patterns), pain points, and recommendations
OBJECTIVEDefine the vision you’re working towards. What is the Big Hairy Audacious Goal (BHAG) that will stretch you to do the impossible?
- Envision future scenarios — foresight & futures thinking, speculative design
- Facilitate visioning sessions — leadership alignment, strategic workshops, storytelling
- Translate insights into strategic narratives — framing challenges, identifying opportunities
- Vision statement – the North Star
- Journey map (‘to be’) – future experience
- Strategic storytelling & themes – aligning stakeholders around a shared future
OBJECTIVETurning insights into tangible design concepts.
- Lead ideation & design sprints — collaborative workshops, divergent and convergent thinking
- Create and test prototypes — high-level UX/UI design, rapid low-effort experimentation
- Iterate based on feedback & data — usability testing, continuous refinement
- Conceptual prototypes – clickable designs
- Experiment design – hypotheses testing
OBJECTIVE Define a clear, actionable roadmap that aligns long-term goals with concrete steps, ensuring team efforts are focused on what matters most.
- Define OKRs & key milestones
- Develop a roadmap together with PM/PO
- Ensure cross-functional alignment — facilitate energetic Quarterly Planning Event (QPE)
- Facilitate organizational change — coach teams, embed design thinking into workflows
- Strategic planning frameworks – phased implementation strategies
- Product and service roadmaps – prioritizing initiatives over time
- Service blueprint – mapping interactions across the entire experience