Advocating for the human side of technology.












Approach


  1. Research
  2. North Star
  3. Prototyping
  4. Action Plan








Work


Nike

Running pilots at Nike’s first European technology lab


KLM

Designing the future of employee experience

Schiphol

Shaping the next generation of airport operations






Design thinking studio with 10+ years of experience collaborating with corporates, startups and non profits. Specialized in human-centered design, facilitation, and strategic service design.



Amsterdam, Netherlands
LinkedIn
masha.parinova@gmail.com
CV_Masha_Parinova_2025.pdf