Studiomash
People, Technology & Intelligence
Envisioning the ultimate KLM employee experienceSafety, Security & Crisis Management
Improving risk visibility for strategic, operational, & tactical decision-makersAirport Operations Center
Uniting airport stakeholders to optimize passenger, baggage, and aircraft flowsNike Technology Innovation Lab
Leading the culture of digital innovation within EMEAHealth Services
Laying the foundation for digital transformation through journey mappingHi, I’m Masha.
I’m a freelance strategic and service designer with over 10 years of experience in human-centered design and corporate innovation, working for global brands like KLM, Nike, and Schiphol, as well as startups and NGOs.
I’m an expert in design thinking, strategic planning, and facilitation. I turn complexity into clarity, and vision into reality, by design. I’ve been described as a human exclamation point (!)—because I brings energy, momentum, and a bias for action to every challenge.
If you'd like to chat, work together, or see some recent work, please get in touch. I'd be thrilled to meet you virtually or IRL.
LinkedIn + CV